Individual Assignment: Question One

Evaluate and compare the features, functions, pricing, available editions, technology etc. of any two sources of enterprise resource planning (ERP) software. Here are some sources you may choose from:

SAP

Lawson Software

Microsoft Dynamics NAV

OpenBravo - open-source ERP

Kingdee K/3

QAD

Based on your understanding of ERP, do you believe that a firm should implement enterprise resource planning software when it is a new company, or after it has had time to mature ? Explain your answer.

Individual Assignment: Question Two

Read this recent job posting for a customer relationship manager (CRM) from JobsDB.



Based on this job description, what would you say are the main responsibilites of a CRM manager ? Do any of these responsibilities involve in-depth or hands-on knowledge of information technology ? Explain your answer.

Individual Assignment: Question Three

Find two examples of what you consider to be an effective use of Internet marketing.

For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:

• interactivity or two-way communication
• pull marketing
• personalization or one-to-one
• greater hold on user's interest
• measurable and trackable